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Veldenza Provides Update on Reports of Altered Food-Source Preference

Veldenza reviews consumer reports of altered food-source preference and confirms its commitment to uninterrupted consumer access.

A long linen table of cream and teal meal boxes, snacks and drinks being passed around. One woman, eyes closed, happily eats a plain salad from an unmarked bowl.

VELDENZA LIFE CAMPUS, October 15.

Veldenza today provided an update on recent consumer reports describing changes in food preference among a small proportion of adults who have used Veldenza products over an extended period.

The reports describe what Veldenza scientists term altered food-source preference: a heightened response to food prepared outside the VeldenzaLife system, sometimes accompanied by persistent hunger or reduced taste differentiation. In a limited number of reports, consumers entered restaurants, private kitchens, food vehicles or agricultural properties without invitation in order to reach this food.

Veldenza takes every report seriously. The company has reviewed the available data, including extended observations from its VLA-204 Long-Term Appetite Continuity Study, and has found no evidence that Veldenza products are unsafe when used as directed. Current evidence suggests the reported behaviors are most likely associated with environmental food-cue sensitivity: the effect of strong, uncontrolled food aromas on a small number of highly engaged consumers.

“Our consumers have told us what they need: consistency, access and confidence. Nothing in these reports changes that. If anything, they remind us that every consumer deserves an uninterrupted Veldenza experience, so that no one ever has to go looking for their next meal somewhere else. That is exactly what FREE REFILL was built to do.”

— Rachael, Veldenza

What Veldenza is doing

  • Expanding FREE REFILL access points, so that consumers can reach their next programmed serving quickly and conveniently
  • Publishing updated consumer information on persistent hunger, reduced taste differentiation and changes in food-seeking behavior
  • Working with food-service, transport and agricultural partners on aroma management around Veldenza distribution sites
  • Continuing to evaluate the relevance of the VLA-204 observations to everyday use
  • Updating consumer materials so that these experiences are described more positively

A note on language

Veldenza is aware that informal and unofficial terms are being used online to describe affected consumers. These terms are inaccurate, and they are unkind. The people described in these reports are Veldenza consumers, and they remain so. Veldenza will continue to describe their experience in precise, respectful scientific language.

Veldenza does not recommend any change to current product use.

About Veldenza

Veldenza develops appetite science and everyday nourishment for adults. Its VeldenzaLife system brings together the Veldenza Appetite Program, programmed meals, snacks and drinks, and the FREE REFILL continuity network, supported by manufacturing, restaurant-supply and agricultural partners. Veldenza products are made at the company’s five plants on Croissant Island.

Forward-looking statements

This release contains forward-looking statements about consumer access, product use and the interpretation of study observations. These statements reflect current expectations, and actual outcomes may differ.

Media inquiries

Veldenza Corporate Communications, Veldenza Life Campus